Built by someone
who was tired of losing data.
I built the tool I wished I had while scaling organic search at three different companies. KeywordHistory is what happens when an SEO-focused growth leader gets frustrated enough with Google Data Studio to ship his own solution.
Founder
Peter Claridge
Owner, Riverforge Ltd · Fractional CMO for early-stage startups
I've led organic growth at Unmetric, eG Innovations, and StreamAlive, and along the way I built the same set of SEO dashboards in Google Data Studio four or five times. Slow loads. No annotations. The data window resetting every 16 months. I got tired of it. So I built KeywordHistory.
The story
Why KeywordHistory exists
At Unmetric and eG Innovations, I watched the same thing happen every year: Search Console kept exactly 16 months of data, then quietly dropped the oldest day off the back. Year-over-year analysis became guesswork. The historical context we'd use to make decisions was just… gone.
The standard fix was Google Data Studio. So I built dashboards. They worked, but they were slow, the data limits kept biting, and there was no way to annotate what had happened: no marker for the day we launched a new template, redirected a section, or got hit by an algorithm update. Six months later we'd look at a spike on a chart and nobody could remember why.
When I moved to StreamAlive and started shaping the SEO program from scratch, I hit the same wall on day one. That's when I decided to stop rebuilding the same flawed setup and ship something proper instead.
KeywordHistory is the tool I wished I'd had at every job for the last decade. Search Console data, backed up to BigQuery before it disappears. Annotations pinned to every chart. The analyses I always wanted: cannibalization, striking distance, brand vs non-brand, AI visibility. All built in.
If you're managing organic search and you've felt this pain, I built this for you.
Where the lessons came from
A decade scaling organic growth across enterprise SaaS, AI ops, and live engagement.
Marketing leadership
Unmetric
Enterprise social analytics. Scaled organic acquisition across competitive analytics keywords against incumbents many times our size.
Head of marketing
eG Innovations
Enterprise IT performance monitoring. Owned the full demand-gen and SEO program through a multi-year growth phase.
Growth leadership
StreamAlive
Live audience engagement platform. Built the SEO program from zero and the realisation hit: I keep building the same dashboards.
What I'm doing now
I run Riverforge Ltd, the parent company behind KeywordHistory. Alongside building the product I take on a small number of fractional CMO engagements with early-stage startups — usually B2B SaaS, usually focused on demand-gen, content and SEO program design.
Try the tool I built for myself.
Free plan, no credit card. Back up your Search Console data before Google forgets it.
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