A brief engine,
built on real demand.
Question keywords cluster what people actually ask. Striking distance shows what to update first. Intent clustering tells you which formats convert. Your editorial calendar, sorted.
Queries Explorer
Six lenses on every query you rank for.
Question-shaped demand
What, how, why, who: chips you click to surface the question keywords driving impressions.
Briefs from real queries
Each row is a brief in waiting: phrase, impressions, current rank, target page.
What content marketers do with this
Brief from data, not gut
Every brief comes with impression volume, CTR potential, and intent already classified.
Update before commission
Striking-distance posts move with light updates. Don't commission new when an update will do.
Prove the editorial program works
Content segments let you isolate blog/resources/guides and report on each one separately.
Intent clustering
Match format to intent.
Informational queries want guides. Transactional want comparison pages. Navigational want clear paths. Intent clustering tells you which format to commission for which traffic.
Striking distance
Updates beat new commissions.
Position 11–20 posts move with a refresh, internal links, and a snippet rewrite. KeywordHistory ranks them by upside so your team works the highest-leverage updates first.
The editorial calendar, on real data.
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