Brand traffic flatters everything.
Strip it out, see what's real.
Define your brand terms once. Every chart, table and curve in the app splits into brand and non-brand views. Now you can prove SEO is contributing growth, not riding the back of paid and PR.
Brand vs Non-Brand
Define brand terms once. Every chart splits automatically.
4,820
↑ 3.1% vs prev
16,114
↑ 42% vs prev
Click trend, brand stripped
Both sides at once
Brand and non-brand tiles side by side. The non-brand delta is the honest growth number.
Trend the split
The chart shows clicks with brand stripped out. What SEO is actually doing.
What brand splitting unlocks
Defend SEO's contribution
Non-brand growth is the honest measure of SEO. Now you can show it cleanly.
See real CTR curves
Brand queries always have inflated CTR. Strip them and your snippet optimization gets honest signal.
Report to execs without caveats
No more "well, brand search is mostly the marketing campaign" footnotes.
Who needs this split most
In-house SEO
Defend SEO's contribution to growth in board reviews.
SaaS companies
Separate demand-gen SEO from brand-led arrivals.
SEO consultants
Defensible client reporting that survives finance scrutiny.
Ecommerce
Brand searches usually convert better; isolate them honestly.
SEO agencies
One brand config per client, every report split automatically.
Media publishers
Show editorial vs author/brand-driven traffic.