Stop competing with yourself
for the same keyword.
For every query, see how clicks are split across your URLs. When two pages rank for the same thing, neither does as well as one could. We find them, you fix them.
Cannibalization
Queries where multiple URLs are splitting clicks.
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One row per cannibalized query
Every query where multiple URLs are competing, with the click split visualized inline.
Click share split
See which URL is winning and by how much. The gap tells you whether to consolidate or differentiate.
What fixing cannibalization buys you
Lift average position
Consolidating signals onto one URL almost always moves it up the page.
Cleaner internal linking
You stop accidentally pointing internal links at two competing destinations.
Spot intent mismatches
Sometimes the right answer is to keep both pages, but differentiate them by intent.
Who finds the most value here
Ecommerce
Category vs PDP competition is a near-universal problem.
Media publishers
Evergreen vs news pieces on the same topic.
SaaS companies
Docs, blog posts and landing pages on the same feature.
SEO agencies
A diagnostic that always finds wins on a new account.
Content marketers
Audit the back catalogue before commissioning new.
Niche site owners
Old vs new posts on the same long-tail keyword.
Find your cannibalization fast.
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