Not all traffic is created equal.
Now you can see why.
Every query you rank for is classified by intent: informational, transactional, navigational. See the split, see which intents drive your business, rebalance content investment accordingly.
Intent clustering
Every query classified by intent. See which kind drives your business.
14,820
clicks · 1.2% CTR
4,210
clicks · 2.1% CTR
1,804
clicks · 1.5% CTR
100
clicks · 0.3% CTR
Impressions by intent
Four intent buckets
Informational, transactional, navigational and other, covering the standard taxonomy.
Impression mix at a glance
See which intent owns the most search attention. That's usually where your revenue lives.
What you do with this
Rebalance your content roadmap
If 80% of clicks come from informational queries but you only commission product content, you have a misallocation.
Tie SEO to revenue
Transactional clicks correlate with revenue. Track them as the leading indicator of pipeline.
Spot navigation leaks
High navigational impressions on a competitor name means you're a consideration, and the page needs to convert.
Who reports on intent
SaaS companies
Map intent to funnel stage: TOFU vs BOFU traffic.
Ecommerce
See whether you're winning transactional queries vs comparison ones.
Content marketers
Justify the editorial mix in plain numbers.
In-house SEO
Show leadership how SEO contributes by intent.
SEO consultants
Intent-mix audits as a standard deliverable.
Media publishers
Quantify research-intent vs news-intent traffic.