Category vs PDP, country by country,
device by device.
Spot mobile-only ranking drops in Germany. Find category pages competing with PDPs. Track seasonality across multiple years. Built for stores with deep catalogues and multiple markets.
Country × Device
Performance broken out by country and device type.
Markets at a glance
Every country you appear in, sorted by clicks. Spot regional slips before they compound.
Mobile-specific issues
Device breakdown surfaces template or Core Web Vitals problems aggregate metrics hide.
What ecommerce teams catch
PLP vs PDP cannibalization
Near-universal problem. The cannibalization report makes it visible in one query.
Seasonal patterns at multi-year scale
16-month GSC isn't enough for honest seasonal analysis. Historical data is.
Geo-localization opportunities
High impressions, low CTR in a market = opportunity to localize.
Cannibalization
Category page eating your product page?
When a PLP and a PDP rank for the same query, both lose. The cannibalization report flags every instance, ordered by click loss.
Content segments
Split category from product from editorial.
Set URL patterns for /category/, /product/, /blog/. Every report can be filtered by content segment to spot which type is driving growth.
The store-shaped SEO tool.
Free plan available. Expert BigQuery path lets you join GSC with order data.
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