"Is the blog working?"
Now answerable in one number.
Group URLs by pattern: blog, docs, product pages, resources, or anything custom. Every report can be filtered or split by segment. Answer the questions your team actually asks.
Content Segments
Group URLs by pattern. Filter every report by segment.
Built-in segments out the box
Homepage, product, blog, docs, pre-configured. Hide the ones you don't use.
Patterns, not lists
Match by exact prefix or substring. URLs auto-join their segments forever.
Questions content segments answer
"Should we invest more in docs?"
See clicks and impressions for docs against the rest of the site, side by side.
"What's the ROI on the resources hub?"
Filter every dashboard to the resources segment and watch the trend.
"How does evergreen vs news content perform?"
Define each as a segment, compare on every metric.
Configure once
Set up segments once, see them everywhere.
Brand terms, competitor terms, and content segments all live in one settings page. Configure them once and they apply to every report, filter, and chart.
- Built-in segments cover most common cases
- Unlimited custom segments with pattern matching
- Hide unused segments to keep the UI clean
Who needs content segments
Content marketers
Prove the editorial program's contribution.
SaaS companies
Separate marketing site vs docs vs help center traffic.
Ecommerce
Category vs PDP vs editorial breakdown.
Media publishers
Section-by-section performance reporting.
SEO agencies
Per-client custom segments for any taxonomy.
In-house SEO
Tie SEO results to content team OKRs.