Stop using somebody else's CTR curve.
Use your own.
Your real click-through rate at each ranking position, split brand vs non-brand. Built from your Search Console data, not a 2018 blog post about industry averages.
CTR by Position
Your real click-through rate, split brand vs non-brand.
Brand vs non-brand toggle
Brand searches inflate the curve. Strip them and see your real organic CTR.
Every position, your data
CTR per position is calculated from your impressions and clicks, not industry estimates.
What the real curve unlocks
Spot underperforming snippets
A position with lower CTR than your curve average is a title-tag or description fix waiting to be made.
Forecast with confidence
Use your curve to size the click upside of any ranking improvement, not industry guesses.
Prove brand vs SEO contribution
Brand-stripped curves show what marketing growth actually buys you.
Who uses CTR curves most
SEO consultants
Defensible CTR forecasts in every proposal.
In-house SEO
Prioritize snippet rewrites by gap to your curve.
Content marketers
See which positions reward strong titles.
SaaS marketing
Split brand uplift from non-brand growth.
Ecommerce
Optimize PLP and PDP titles against your real curve.
SEO agencies
A defensible per-client CTR baseline.
See your real CTR curve.
Connect Search Console and we'll build it from your last 16 months of data.
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